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Rodgers, Buck Listings

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1 Rodgers, Buck The IBM Way: Insights into the world's most successful marketing organisation.
Guild Publishing 1986 Hardback with dust wrapper. Fine Very Good 
How did IBM do it? The author, who was for many years Vice-President of Marketing with worldwide responsibility for sales, tells us the secrets explains the Company ethos. 518006 
Price: 11.00 GBP
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