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Douglas, Torin Listings

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1 Douglas, Torin The Complete Guide To Advertising
Guild Publishing 1987 Hardback with dust wrapper Very near fine Very Good Illustrated with mono and colour photographs, drawings maps and charts 
Wrapper has light shelf wear and some repaired tears. The hows, whys and wherefores of the ad. How to choose an agency, how to write an ad, how to plan a campaign, selecting the best media, how to get the best deals on space, why ideas should be pre-tested, when to schedule marketing decisions, photographers, typefaces, budgets, and so on etcetera.  504181 
Price: 12.00 GBP
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