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Advertising, Marketing and PR

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Business:Advertising, Marketing and PR

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1 Catling, Tina and Mark Davies Think!
Capstone Publishing 2002 1841124370 / 9781841124377 First Edition Hardback with dust wrapper. Fine Fine Illustrated in colour throughout text 
How to think up new business, creative, and marketing ideas. 559044 
Price: 8.55 GBP
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Basic Marketing Research, Churchill, Gilbert A Jnr
2 Churchill, Gilbert A Jnr Basic Marketing Research
Fort Worth: The Dryden Press (Harcourt Brace) 1988 0030983673 / 9780030983672 Third Edition Hardback with pictorial cover. Near Fine Illustrated in colour throughout text 
(xvii), 863pp including summary, epilogue, appendices and index. Our price includes a shipping adjustment to allow for an extra heavy book or set. Normal shipping/postage rates will apply. We will not ask you for extra shipping. 501002 
Price: 12.56 GBP
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Advertising: Communications for Management., Crawford, John W
3 Crawford, John W Advertising: Communications for Management.
Prentice-Hall 1960 First UK Edition Hardback with dust wrapper. Very Good Good 
A management approach to the principles of advertising and how to apply them for corporate communication. Wrapper has edge wear and chipping . Spine of wrapper sunned. 508056 
Price: 17.96 GBP
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The Complete Guide To Advertising, Douglas, Torin
4 Douglas, Torin The Complete Guide To Advertising
Guild Publishing 1987 Hardback with dust wrapper Very Near Fine Very Good Illustrated with black-and-white and colour photographs, drawings maps and charts 
Wrapper has light shelf wear and some repaired tears. The hows, whys and wherefores of the ad. How to choose an agency, how to write an ad, how to plan a campaign, selecting the best media, how to get the best deals on space, why ideas should be pre-tested, when to schedule marketing decisions, photographers, typefaces, budgets, and so on etcetera. 504181 
Price: 5.36 GBP
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Telemarketing Basics: Ten steps to telemarketing success/, Freestone, Julie and Janet Brusse
5 Freestone, Julie and Janet Brusse Telemarketing Basics: Ten steps to telemarketing success/
Kogan Page 1990 0749401605 / 9780749401603 Hardback no Dust Wrapper Near Fine Near Fine 
Ten steps to teach you how to become a serious annoyance. 548136 
Price: 3.56 GBP
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Marketing for Advanced GNVQ, Glew, Gunn, Surridge, Watts and Crabtree
6 Glew, Gunn, Surridge, Watts and Crabtree Marketing for Advanced GNVQ
Collins Educational Limited 1995 000322449X / 9780003224498 Large format paperback Good Illustrated with charts 
Ex College library with book plate, stamps, and usual imperfections. 64 pp. 103795 
Price: 3.60 GBP
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7 Gray, Lynton Marketing Education
Open University Press 1991 0335096751 / 9780335096756 Large Paperback Very Good 
Ex College library with book plate and stamps. In clear protective cover. B6002535 
Price: 13.50 GBP
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8 Jobber, David Principles and Practice of Marketing
McGraw Hill Book Company 1995 0077079353 / 9780077079352 Large Paperback Good to Very Good 
Ex College library with book plate and stamps. In clear protective cover. Price includes heavy book shipping adjustment. WE WILL NOT ASK FOR EXTRA SHIPPING. B6002146 
Price: 10.80 GBP
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9 Kotler, Philip Marketing Management: Analysis, Planning, Implementation, and Control
Prentice Hall 1991 0135524806 / 9780135524800 Seventh Edition Hardback without Dust Wrapper. Very Good Illustrated with graphs and diagrams 
Ex College library with book plate, stamps, and usual imperfections. 756 pp. Price includes heavy book shipping adjustment. WE WILL NOT ASK FOR EXTRA SHIPPING. B6003229 
Price: 10.80 GBP
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10 Lancaster, Geoff and Frank Withey and Ruth Ashford Marketing Fundamentals
Chartered institute of marketing 2000 0750649194 / 9780750649193 Large Paperback with clear plastic cover Very Good Plus 
Ex College library with book plate and stamp. Has clear protective cover Price includes heavy book shipping adjustment. We will not ask for extra shipping. B600520 
Price: 12.60 GBP
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Essentials Of Marketing, Lancaster, Geoff and Lester Massingham
11 Lancaster, Geoff and Lester Massingham Essentials Of Marketing
McGraw - Hill 1988 0070841810 / 9780070841819 Large format paperback Near Fine 
Light shelf wear, but UNREAD. 430pp including index. 502035 
Price: 4.46 GBP
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12 Lines, David & Ian marcouse & Barry Martin Complete A-Z Business Studies Handbook
Hodder & Stoughton 2003 0340872632 / 9780340872635 Fourth Edition Large Paperback Very Good 
Ex College library with book plate and stamps. In clear protective cover. B6002148 
Price: 4.05 GBP
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13 McDonald, Malcolm Marketing Plans : How to prepare them : How to use them
Butterworth & Heinmann 1995 075062213X / 9780750622134 Third edition Large paperback with clear protective cover Very Good Plus Illustrated with charts, etc. 
Ex College library with book plate and stamp. Has clear protective cover Price includes heavy book shipping adjustment. We will not ask for extra shipping. B600600 
Price: 10.80 GBP
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14 McDonald, Malcolm Marketing Plans : How to prepare them : How to use them
Butterworth & Heinmann 1995 075062213X / 9780750622134 Third edition Large format paperback Very Good Plus Illustrated with charts, etc. 
Ex College library with book plate and stamp.Some wear and dog-earing Price includes heavy book shipping adjustment. We will not ask for extra shipping. B600601 
Price: 9.00 GBP
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15 McDonald, Malcolm Marketing Plans : How to prepare them : How to use them
Butterworth & Heinmann 1995 075062213X / 9780750622134 Third edition Large format paperback Very Good Plus Illustrated with charts, etc. 
Ex College library with book plate and stamp.Some wear and dog-earing Price includes heavy book shipping adjustment. We will not ask for extra shipping. B600603 
Price: 9.00 GBP
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16 McGoldrick, Peter J Retail Marketing
McGraw Hill 1990 0070841594 / 9780070841598 Large format paperback Near Fine Illustrated with charts, et. 
How to be Tesco's. 118774 
Price: 9.90 GBP
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17 Ries, Al and Jack Trout Marketing Warfare
McGraw-Hill 1986 007Y666008 First Edition Trade Paperback Near Fine 
a few biro underlinings 115495 
Price: 4.05 GBP
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Mercury Business Guides: Persuasive Business Presentations, Robinson, Nick
18 Robinson, Nick Mercury Business Guides: Persuasive Business Presentations
Mercury 1990 1852510536 / 9781852510534 Hardback with dust wrapper Fine Very Near Fine 
pp.110. including introduction and bibliography. 658011 
Price: 3.50 GBP
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19 Trisler, Hank No Bull Selling
Frederick Fell 1983 0811904849 / 9780811904841 First Edition Hardback no dust wrapper very Good 
115684 
Price: 11.25 GBP
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20 Various Marketing for Advanced GNVQ
CollinsEducational 1995 000322449X / 9780003224498 Large Paperback Very Good Illustrated with mono photographs and graphs 
Ex College library with book plate, stamps, and usual imperfections. 64 pp. B6003326 
Price: 3.60 GBP
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